![]() Data analisis dengan menggunakan teknik Partial Least Square-Structural Equation Modelling (PLS-SEM). Teknik pengambilan data yang digunakan adalah convenience sampling dengan menyebarkan kuesioner daring. Populasi dari penelitian ini adalah 100 pelanggan SPBU Pertamina di Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas pelayanan, persepsi harga, dan kepercayaan terhadap loyalitas pelanggan secara langsung dan tidak langsung melalui kepuasan pelanggan. The results of this study are service quality and trust affect customer loyalty directly and indirectly through customer satisfaction, but price perceptions can only affect customer loyalty indirectly through customer satisfaction. ![]() Data analysis used the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique. The data collection technique used is convenience sampling by distributing online questionnaires. The population of this study was 100 Pertamina gas station customers in Jakarta. ![]() ![]() The purpose of this study is to test the effect of service quality, price perception, and trust directly on customer loyalty or indirectly through customer satisfaction. ![]()
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